People love something 'made by hand'. Tell them that, to make your table, you collected driftwood from the beach. Or your vanilla extract is different because you've met the farmers and you get your alcohol for extraction from the (craft) distillery in your town. A beer made with intent will always taste better than a beer made for a bottom line. Tell someone a story, or how you painstakingly made each groove, and people listen.
Software is not like that. Systems, deployments, IT, and data centers are not like that.
No one (okay, very few people) cares about the love that was put into some software. They're not concerned with the initial itch that needed scratching. They don't look forward to hearing about how the author put countless hours of effort into automating some mundane routine so that the user wouldn't even notice that it had been done for them.
No one builds data centers by hand now and no one wants to hear about how someone built a data center by hand (rather - the people who do still build them by hand soon won't; either because they'll have upgraded their job or been left behind).
This leads to an interesting contrast between hand made goods and software. We like to hear that a coffee table took two weeks of carving and staining. But a data center? We want to know that a system can be deployed 'with the push of a button'. Never mind made with care, we want the actual creation of a system to be as automated and hands free as possible. Where goods are moving away from the bulk, industrial manufacturing model, IT systems and application deployment is running straight into it. More systems, faster, for less work (and, thus, cost).
The industrial model is still very much alive. We're just moving it from farms and goods over to data centers.
